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Payment methods in Finland

Here are the top takeaways you need to know about the Finland e-commerce market:

The Finnish e-commerce market is worth US$17 billion, rising to US$24 billion by 2027 — in a country with just 5 million inhabitants.
Fins love to shop from foreign merchants, buying a fifth of all e-commerce purchases from sites based outside Finland.
In almost 40% of e-commerce purchases, Finns used a mobile device to complete the transaction.
Finns use digital payment methods in over 70% of all online transactions. Popular payment methods include Klarna, PayPal, and Sepa Direct Debit.
In 2022, the average online shopper in Finland spent US$3,249 with e-commerce merchants, rising to US$4,359 by 2027.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 26%
Cash 2%
Bank Transfer 34%
E-Wallet 24%
Other 14%

[{"label":"Card","value":"26"},{"label":"Cash","value":"2"},{"label":"Bank Transfer","value":"34"},{"label":"E-Wallet","value":"24"},{"label":"Other","value":"14"}]

Payment Methods in Finland

Trustly Bank transfer Consumer countries:

Card Scheme Breakdown

Visa 45%
Mastercard 55%
American Express 0%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"45"},{"label":"Mastercard","value":"55"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

3 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets