All countries
Payment methods in Germany
Here are the top takeaways you need to know about the German e-commerce market:
- Germany is Europe’s second largest e-commerce market. It is worth a massive US$145 billion a year — and that will rise to US$197 billion by 2027.
- The average German consumer spends US$1,806 online every year. By 2027, that will rise to US$2,442.
- Germany is a fragmented country when it comes to payment methods, some of the most popular being Girocard, PayPal, and Sepa Direct Debit.
- In the last three years, the percentage of online shoppers who bought things from merchants outside of Germany rose from 37% to 43%.
- Germans make 42% of all their online purchases using mobile devices. To ensure the best possible conversion rate, your payment options must be optimized for mobile.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 17%
- Cash 4%
- Bank Transfer 30%
- E-Wallet 33%
- Other 16%
[{"label":"Card","value":"17"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"30"},{"label":"E-Wallet","value":"33"},{"label":"Other","value":"16"}]
Card Scheme Breakdown
- Visa 15%
- Mastercard 12%
- American Express 2%
- Local schemes 72%
- Other 0%
[{"label":"Visa","value":"15"},{"label":"Mastercard","value":"12"},{"label":"American Express","value":"2"},{"label":"Local schemes","value":"72"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
43
Online shoppers who have shopped cross-border
20
Cross-border proportion of total e-commerce
26.8 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets