All countries
Payment methods in India
Here are the top takeaways you need to know about the Indian e-commerce market:
- Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
- Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
- Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
- Indians use mobile devices to complete just under two thirds of all online transactions, making mobile optimization vital for success.
- Popular payment methods in India include PayTM, Amazon Pay, Google Pay and the central bank’s UPI payment method.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 23%
- Cash 5%
- Bank Transfer 15%
- E-Wallet 50%
- Other 7%
[{"label":"Card","value":"23"},{"label":"Cash","value":"5"},{"label":"Bank Transfer","value":"15"},{"label":"E-Wallet","value":"50"},{"label":"Other","value":"7"}]
Card Scheme Breakdown
- Visa 48%
- Mastercard 28%
- American Express 1%
- Local schemes 22%
- Other 0%
[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"28"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"22"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
29
Cross-border proportion of total e-commerce
21 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets