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Payment methods in Indonesia

Here are the top takeaways you need to know about the Indonesian e-commerce market:

Between 2022 and 2027, Indonesia’s booming e-commerce market will grow in value from US$59 billion to US$87 billion.
The average Indonesian online shopper spends US$273 a year with e-commerce merchants, rising to US$379 by 2027.
Indonesians use a mobile device such as a tablet or smartphone to complete 55% of all their online transactions.
Popular digital payment methods in Indonesia include GoPay, with a 10% market share, Kredivo and Ovo.
Indonesians use cards in just 17% of all online transactions and cash in only 11% — the rest they pay for with a range of digital payment methods.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 17%
Cash 11%
Bank Transfer 27%
E-Wallet 39%
Other 6%

[{"label":"Card","value":"17"},{"label":"Cash","value":"11"},{"label":"Bank Transfer","value":"27"},{"label":"E-Wallet","value":"39"},{"label":"Other","value":"6"}]

Payment Methods in Indonesia

GoPay by Gojek Wallet Consumer countries:

DOKU Wallet Consumer countries:

OVO Wallet Consumer countries:

Kredivo Buy now pay later Consumer countries:

Alfamart Cash Consumer countries:

Indonesia Banks Bank transfer Consumer countries:

Indomaret Cash Consumer countries:

Jenius Pay Wallet Consumer countries:

LinkAja Wallet Consumer countries:

Card Scheme Breakdown

Visa 48%
Mastercard 36%
American Express 0%
Local schemes 3%
Other 12%

[{"label":"Visa","value":"48"},{"label":"Mastercard","value":"36"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"3"},{"label":"Other","value":"12"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

N/A

Cross-border proportion of total e-commerce

N/A $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets