Portugal e-commerce market guide

The “Market Guide E-commerce in Portugal” outlines significant growth in Portugal’s e-commerce sector, contributing about 3% to the GDP. Despite a brief dip in revenues from $5.1 billion in 2021 to $4.5 billion in 2022 due to the end of lockdowns, the market is expected to grow at a 10% CAGR through 2026. Growth is driven by higher incomes, government investments in digital infrastructure, and consumer shifts towards online shopping for its convenience. Mobile and social commerce have notably increased. E-wallets, particularly MB Way, are the preferred payment methods. The report highlights the potential of Portugal’s e-commerce market for merchants, emphasizing the importance of understanding local consumer preferences.

Discover how to leverage these trends for sustained growth and success in the Indian market by downloading the full report.