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Payment methods in Sweden

Here are the top takeaways you need to know about the Swedish e-commerce market:

The average Swedish online shopper spends US$4,348 with e-commerce merchants, rising to US$6,350 by 2027.
Swedish e-commerce is worth US$43 billion, in a country of less than 10 billion, rising to US$66 billion by 2027.
In 2022, Swedes used mobile devices to complete more than 40% of their online transactions, a slight increase on the previous year.
Swedes use digital payment methods in almost 70% of online transactions. Popular digital payment methods include Swish, ApplePay, Klarna and AfterPay.
In 2022, Swedes bought almost US$6 billion worth of goods and services from e-commerce merchants in other countries.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 32%
Cash 1%
Bank Transfer 20%
E-Wallet 20%
Other 27%

[{"label":"Card","value":"32"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"20"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"27"}]

Payment Methods in Sweden

Swish Bank transfer Consumer countries:

Trustly Bank transfer Consumer countries:

Afterpay / Clearpay Buy now pay later Consumer countries:

Card Scheme Breakdown

Visa 38%
Mastercard 61%
American Express 1%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"38"},{"label":"Mastercard","value":"61"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

5.9 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets