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Payment methods in China

Here are the top takeaways you need to know about the Chinese e-commerce market:

  • Chinese shoppers buy a massive 29% of all their retail purchases, worth US$2.8 trillion, from e-commerce sites. By 2027, this will increase to almost US$5 trillion.
  • Almost 40% of Chinese online shoppers have bought items from foreign e-commerce merchants, spending US$480 billion with them in 2022.
  • The average Chinese online shopper spends US$3,142 a year with e-commerce merchants, set to rise to US$4,895 by 2027.
  • Online shoppers in China use cards in just 18% of all online transactions and cash in only 4% — for the rest, they use digital payment methods.
  • Chinese use mobile devices in the vast majority — almost 70% — of their online purchases, up from 64% as recently as 2020.
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Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 18%
  • Cash 4%
  • Bank Transfer 10%
  • E-Wallet 65%
  • Other 3% 
[{"label":"Card","value":"18"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"10"},{"label":"E-Wallet","value":"65"},{"label":"Other","value":"3"}]

Payment Methods in China

Alipay Wallet Consumer countries: UnionPay SecurePay Local Card Consumer countries: WeChat Pay Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 0%
  • Mastercard 0%
  • American Express 0%
  • Local schemes 100%
  • Other 0% 
[{"label":"Visa","value":"0"},{"label":"Mastercard","value":"0"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"100"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

39

Online shoppers who have shopped cross-border

17

Cross-border proportion of total e-commerce

480 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets