All countries
Payment methods in Switzerland
Here are the top takeaways you need to know about the Swiss e-commerce market:
- Today, e-commerce purchases represent 14% of all retail sales in Switzerland, up from 9% in 2020.
- The Swiss e-commerce market is worth US$14 billion in 2023. This will rise to US$22 billion by 2027.
- The Swiss use cards to pay for just 35% of their online purchases. The remaining transactions they pay for with a range of digital payment methods.
- The average online shopper in Switzerland spends US$1,657 with e-commerce merchants. By 2027, this will rise to US$2,458.
- Almost 70% of Swiss shoppers have bought something from a merchant based in another country.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 35%
- Cash 1%
- Bank Transfer 44%
- E-Wallet 18%
- Other 2%
[{"label":"Card","value":"35"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"44"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"2"}]
Card Scheme Breakdown
- Visa 18%
- Mastercard 63%
- American Express 3%
- Local schemes 16%
- Other 0%
[{"label":"Visa","value":"18"},{"label":"Mastercard","value":"63"},{"label":"American Express","value":"3"},{"label":"Local schemes","value":"16"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
68
Online shoppers who have shopped cross-border
12
Cross-border proportion of total e-commerce
1.5 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets