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Payment methods in Hungary

Here are the top takeaways you need to know about the Hungarian e-commerce market:

The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.
Shoppers in Hungary buy almost 10% of their online purchases, worth $200 million, from merchants in other countries.
Hungarians pay for just 34% of all online transactions using cards. All the rest they buy using bank-transfer apps, e-wallets and other digital payment methods.
In 2022, Hungarians paid for more than 40% of all online purchases using a mobile device, a slight increase on the previous year.
The average Hungarian online shopper spends just under US$300 a year with e-commerce merchants, rising to over US$400 by 2027.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 34%
Cash 7%
Bank Transfer 22%
E-Wallet 28%
Other 9%

[{"label":"Card","value":"34"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"22"},{"label":"E-Wallet","value":"28"},{"label":"Other","value":"9"}]

Card Scheme Breakdown

Visa 20%
Mastercard 80%
American Express 0%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"20"},{"label":"Mastercard","value":"80"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

0.2 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets