All countries
Payment methods in South Africa
Here are the top takeaways you need to know about the South African e-commerce market:
- The average online shopper in South Africa spends US$166 a year with e-commerce merchants, rising to US$192 by 2027.
- In 2023, the South African e-commerce market was worth US$8 billion. By 2027, it will be worth US$11 billion.
- Between 2020 and 2022, the proportion of South Africans with a bank account rose from 69% to 76%.
- In South Africa, online shoppers use digital payment methods in almost half of all transactions, with e-wallets and bank-transfer apps each having around 20% of the market.
- South African online shoppers complete almost 50% of their online purchases using a mobile device such as a smartphone or tablet.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 43%
- Cash 9%
- Bank Transfer 22%
- E-Wallet 20%
- Other 6%
[{"label":"Card","value":"43"},{"label":"Cash","value":"9"},{"label":"Bank Transfer","value":"22"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"6"}]
Card Scheme Breakdown
- Visa 52%
- Mastercard 47%
- American Express 1%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"47"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
67
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets