All countries
Payment methods in Thailand
Here are the top takeaways you need to know about the Thai e-commerce market:
- Thais buy 12% of all their retail purchases online, worth US$11 billion — set to rise to US$16 billion by 2027.
- Online shoppers in Thailand use cards in just a fifth of all purchases, with digital and alternative forms of payment used in the rest.
- Cash, used in 10% of online purchases, remains doggedly popular in Thailand. Other popular payment methods include TrueMoney and PayPal.
- The average online shopper in Thailand spends US$178 a year with e-commerce merchants, rising to US$247 by 2027.
- Thais complete two thirds of all online purchases using a mobile device, up from 60% as recently as 2020.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 21%
- Cash 10%
- Bank Transfer 42%
- E-Wallet 25%
- Other 2%
[{"label":"Card","value":"21"},{"label":"Cash","value":"10"},{"label":"Bank Transfer","value":"42"},{"label":"E-Wallet","value":"25"},{"label":"Other","value":"2"}]
Card Scheme Breakdown
- Visa 63%
- Mastercard 25%
- American Express 1%
- Local schemes 11%
- Other 0%
[{"label":"Visa","value":"63"},{"label":"Mastercard","value":"25"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"11"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
52
Cross-border proportion of total e-commerce
6 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets