GoPay by Gojek
GoPay launched in 2016 as an e-wallet for Gojek, with its real differentiator being exclusive integration into the Gojek super app: meaning the choice of payments for rides, food deliveries and more is either cash or GoPay. With a focus on empowering the unbanked and underbanked, GoPay has quickly become one of the leading payment platforms in Indonesia, seen by millions as safe, secure, inclusive and comprehensive. Suitable for high-volume enterprise merchants. Consumers top up their GoPay wallet with cash directly to Gojek drivers or at ATM machines, and via SMS or online banking. Consumers pay by simply confirming the order and entering their PIN. Furthermore, they have the option to pay immediately or to use the PayLater option to pay at the end of the month.
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Get in touchWhy GoPay by Gojek
GoPay has a 25% market share ( (Kadence)and 58% brand recognition (Ipsos) indicating a widespread trust that can help cross-border entrants win over local consumers.
GoPay reported, in just the first quarter of 2022, consumers made payments worth more than US$500 million. Over the course of the year, gross transaction values increased by 47%.
According to Gojek, GoPay is accepted by 900,000 merchants across channels. By accepting GoPay, 93% of small and medium merchants increase transaction volumes and 55% increase their revenues.
Specifications
Coverage
Currencies
Features
Payment flow
At checkout, the consumer selects GoPay as their preferred payment method
The consumer is taken to the GoPay app through the Mobile deep link. They see the payment details and choose to pay from the wallet balance or, if eligible, pay later. If they are eligible for pay later, the consumer can select their preferred payment option by clicking the three dot icon on the lower right.
They select the payment option. This screen is visible only to consumers eligible for the buy now, pay later option.
If they chose the pay later option, they confirm their selection before proceeding to the payment confirmation
To confirm the payment, the consumer enters their GoPay PIN
The payment is confirmed. The consumer redirects to the merchant page
The payment is confirmed on the merchant's page